For Transparent Dealers
You play fair. You price honestly. You don't pad quotes with hidden add-ons. Now prove it to your customers with data they can trust.
The Problem You're Facing
Get rewarded with "great deal" badges despite using conditional pricing, hidden add-ons, and bait-and-switch tactics.
Turn a blind eye to deceptive practices while charging you more for "enhanced services."
Compete unfairly against manipulated prices, with no way to prove you're different.
We're Changing That
The Dealer Transparency Index scores dealers based on actual OTD quotes — not self-reported data, not reviews, not advertising spend.
- Doc fees at or below state average
- No mandatory add-ons
- OTD price close to listing price
- Doc fees well above average
- Mandatory add-ons inflate price
- Large gap between listing and OTD
Customers Want to Reward You
When we shared our dealer pricing research, the response was overwhelming. Consumers are actively looking for honest dealers — and they're willing to travel for them.
“If you post the ones that were honest and up front, I will travel to buy my next Ford there.”
“You should highlight those dealerships that were shockingly honest and transparent! Let's reward good businesses”
Our response? "Stay tuned." This is it.
Find Your Dealership
Search for your dealership to see your transparency score and get your badge.
Get Your Transparency Badge
If you're a Grade A or B dealer, embed your transparency badge on your website. It links directly to your verified score — something deceptive dealers can never do.
Large Badge
Compact Badge
To get your embed code, find your dealership and click "Get Badge" on your profile page.
Find Your DealershipWhy This Matters
Build Trust
Customers see verified data, not just promises. Your badge proves you're different.
Win More Deals
Educated buyers choose transparent dealers. Let your score do the selling.
Level the Field
Stop competing against manipulated prices. Compete on trust instead.
Questions? Feedback? Let's Talk.
We're building this for dealers like you. Let us know how we can make it better.
Or email us directly at [email protected]