Toyota Santa Monica

Name: Toyota Santa Monica
Address: 1230 Santa Monica Boulevard, Santa Monica, CA, 90404, US
Telephone: 424-678-1063
Price range: Doc Fee: $85
Rating: 4.4

Santa Monica, CA3 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Sep 19, 2025 - Dec 29, 2025Claim this page

Verified

Transparent Dealer

Score: 87.7/100

Shop Inventory 424-678-1063 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$85

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$808

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.100

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.70

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.67

✓Doc fee ($85) is at or below CA average ($85)
✓Average dealer add-ons of $808 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$85

CA avg$85

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2021 Toyota Tundra Limited 5.7L V8 (A6) 4x4 CrewMax 5	$50,321	—	$85	None	View
2025 Toyota 4Runner SR5 SR5	$47,190	—	—	$2,425	View
2025 Toyota Highlander Hybrid Platinum (CVT) 4dr All-Wheel Drive	$63,274	—	$85	None	—

2021 Toyota Tundra

Limited 5.7L V8 (A6) 4x4 CrewMax 5

$50,321

Doc Fee$85

Add-onsNone

Savings—

View Original OTD Quote

2025 Toyota 4Runner SR5

SR5

$47,190

Doc Fee—

Add-ons$2,425

Savings—

View Original OTD Quote

2025 Toyota Highlander Hybrid

Platinum (CVT) 4dr All-Wheel Drive

$63,274

Doc Fee$85

Add-onsNone

Savings—

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

50 state emissions

1 quote

third row seating - sr5avg $770

1 quote

cargo netavg $59

1 quote

mudguardsavg $160

1 quote

all-weather cargo matavg $130

1 quote

predator drop stepavg $699

1 quote

badge inserts: matte blackavg $65

1 quote

badge overlays - bronzeavg $89

1 quote

cargo coveravg $135

1 quote

quick charging cable packageavg $70

1 quote

Frequently Asked Questions

What is Toyota Santa Monica's doc fee?

Toyota Santa Monica charges a typical documentation fee of $85. The CA average is $98. This is based on 3 verified OTD quotes in our database.

Does Toyota Santa Monica add mandatory add-ons?

Toyota Santa Monica adds an average of $808 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Toyota Santa Monica a good dealer?

Toyota Santa Monica has a transparency score of 87.7/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Doc fee ($85) is at or below average

Minimal dealer markup above listing price

Tips for Toyota Santa Monica

⚠️Expect ~$808 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
✅Doc fee ($85) is at or below national average. One less thing to negotiate.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.
ℹ️Limited data (3 quotes). Score may change as we collect more information.

Data Summary

Total Quotes: 3
Recent (12mo): 3
Complete Data: 2

What to Expect

When shopping at Toyota Santa Monica:

Expect a doc fee around $85
Add-ons may total around $808
OTD price is typically 0-1% above listing

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.