Toyota Of Morristown

Name: Toyota of Morristown
Address: 169 Ridgedale Avenue, Morristown, NJ, 07960, US
Telephone: 800-968-4141
Price range: Doc Fee: $895
Rating: 3.7

Morristown, NJ5 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Sep 20, 2025 - Sep 26, 2025Claim this page

74.3/100

Shop Inventory 800-968-4141 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$895

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$850

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.72

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.42

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.100

✓Doc fee ($895) is slightly above NJ average ($695)
✓Average dealer add-ons of $850 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$895

NJ avg$695

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2026 Toyota GRAND HIGHLANDER XLE	$51,500	—	$895	None	View
2026 Toyota Grand Highlander XLE	$52,331	—	$895	$388	View
2026 Toyota Grand Highlander XLE	$53,775	—	$895	$1,738	View

2026 Toyota GRAND HIGHLANDER

XLE

$51,500

Doc Fee$895

Add-onsNone

Savings—

View Original OTD Quote

2026 Toyota Grand Highlander

XLE

$52,331

Doc Fee$895

Add-ons$388

Savings—

View Original OTD Quote

2026 Toyota Grand Highlander

XLE

$53,775

Doc Fee$895

Add-ons$1,738

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

all-weather floor liner packageavg $388

4 quotes

panoramic moonroofavg $1,350

2 quotes

Frequently Asked Questions

What is Toyota Of Morristown's doc fee?

Toyota Of Morristown charges a typical documentation fee of $895. The NJ average is $619. This is based on 5 verified OTD quotes in our database.

Does Toyota Of Morristown add mandatory add-ons?

Toyota Of Morristown adds an average of $850 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Toyota Of Morristown a good dealer?

Toyota Of Morristown has a transparency score of 74.3/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 5 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Minimal dealer markup above listing price

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Tips for Toyota Of Morristown

💰Doc fee is $497 above national average. Ask if they'll match competitors or reduce it.
⚠️Expect ~$850 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 5
Recent (12mo): 5
Complete Data: 5

What to Expect

When shopping at Toyota Of Morristown:

Expect a doc fee around $895
Add-ons may total around $850
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.