Starling Ford

Name: Starling Ford
Address: 3000 Cheney Highway, Titusville, FL, 32780, US
Telephone: 877-397-9049
Price range: Doc Fee: $995
Rating: 4.1

Titusville, FL8 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Aug 23, 2025 - Oct 29, 2025Claim this page

Verified

Transparent Dealer

Score: 82.8/100

Shop Inventory 877-397-9049 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$995

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$112

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$5,739

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.63

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.93

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.63

✓Doc fee ($995) is at or below FL average ($999)
✓Average dealer add-ons of $112 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$995

FL avg$999

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2025 Ford Ranger XLT 4WD SuperCrew 5' Box	$44,179	—	$995	$898	View
2023 Jeep Wrangler Rubicon 392	$74,254	—	$995	None	View
2023 Jeep Wrangler Rubicon 392	$75,254	—	$995	None	View
2023 Jeep Wrangler Rubicon 392	$75,254	—	$995	None	View
2023 Jeep Wrangler Rubicon 392	$75,254	—	—	None	View
2025 Ford F-150 Lightning Flash 4WD SuperCrew 5.5' Box	$70,500	$5,739	$995	None	View

2025 Ford Ranger

XLT 4WD SuperCrew 5' Box

$44,179

Doc Fee$995

Add-ons$898

Savings—

View Original OTD Quote

2023 Jeep Wrangler

Rubicon 392

$74,254

Doc Fee$995

Add-onsNone

Savings—

View Original OTD Quote

2023 Jeep Wrangler

Rubicon 392

$75,254

Doc Fee$995

Add-onsNone

Savings—

View Original OTD Quote

2023 Jeep Wrangler

Rubicon 392

$75,254

Doc Fee$995

Add-onsNone

Savings—

View Original OTD Quote

2023 Jeep Wrangler

Rubicon 392

$75,254

Doc Fee—

Add-onsNone

Savings—

View Original OTD Quote

2025 Ford F-150 Lightning

Flash 4WD SuperCrew 5.5' Box

$70,500

Doc Fee$995

Add-onsNone

Savings$5,739

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

shippingavg $600

1 quote

electronic filing feeavg $298

1 quote

Frequently Asked Questions

What is Starling Ford's doc fee?

Starling Ford charges a typical documentation fee of $995. The FL average is $621. This is based on 8 verified OTD quotes in our database.

Does Starling Ford add mandatory add-ons?

Starling Ford adds an average of $112 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Starling Ford a good dealer?

Starling Ford has a transparency score of 82.8/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 8 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price

Doc fee ($995) is well above average ($621)

Tips for Starling Ford

💰Doc fee is $597 above national average. Ask if they'll match competitors or reduce it.
📝Minor add-ons (~$112) may appear. Ask what's included and if they can be removed.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 8
Recent (12mo): 8
Complete Data: 5

What to Expect

When shopping at Starling Ford:

Expect a doc fee around $995
Add-ons may total around $112
OTD price is typically 0-1% above listing

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.