CarEdge

Southwest Toyota Of Lawton

Lawton, OK2 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Oct 23, 2025 - Feb 4, 2026Claim this page

Limited data. This score is based on 2 quotes and may change as more data becomes available.

C
78/100
Shop Inventory580-265-8117Website
Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.
—
Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.
$1,259
Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.
+0.0%

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.100
Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.60
Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100
Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.0
  • ✓Average dealer add-ons of $1,259 when present
  • ✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

2026 Toyota 4Runner

Platinum i-FORCE MAX

$68,073
Doc Fee—
Add-ons$2,518
Savings—
View Original OTD Quote

2024 Ford Super Duty

$500
Doc Fee—
Add-onsNone
Savings—
View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

1
led liftgate lightavg $200
1 quote
2
cargo lights, interior d-pillaravg $399
1 quote
3
rear hatch letter inserts - blackavg $99
1 quote
4
retractable cargo coveravg $199
1 quote
5
mud guardsavg $189
1 quote
6
all-weather cargo trayavg $150
1 quote
7
ball mountavg $89
1 quote
8
roof rail cross barsavg $430
1 quote
9
vehicle protection premium packageavg $599
1 quote
10
rear cargo organizeravg $164
1 quote

Frequently Asked Questions

Does Southwest Toyota Of Lawton add mandatory add-ons?

Southwest Toyota Of Lawton adds an average of $1,259 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Southwest Toyota Of Lawton a good dealer?

Southwest Toyota Of Lawton has a transparency score of 78/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 2 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Minimal dealer markup above listing price
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Tips for Southwest Toyota Of Lawton

  • 🚨This dealer often adds $1,259 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • ✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.
  • ℹ️Limited data (2 quotes). Score may change as we collect more information.

Data Summary

Total Quotes
2
Recent (12mo)
2
Complete Data
0

What to Expect

When shopping at Southwest Toyota Of Lawton:

  • Add-ons may total around $1,259
  • OTD price is typically 0-1% above listing
How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.