CarEdge

Santa Cruz Toyota

Capitola, CA4 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Sep 20, 2025 - Jan 3, 2026Claim this page
C
78.5/100
Shop Inventory831-706-2611Website
Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.
$43
Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.
$1,481
Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.
+0.0%

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.100
Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.45
Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100
Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.50
  • ✓Doc fee ($43) is at or below CA average ($85)
  • ✓Average dealer add-ons of $1,481 when present
  • ✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$43
CA avg$85
National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

2026 Toyota 4Runner

Limited

$69,186
Doc Fee$85
Add-onsNone
Savings—
View Original OTD Quote

2026 Toyota Tacoma

SR

$37,244
Doc Fee—
Add-ons$304
Savings—
View Original OTD Quote

2025 Toyota RAV4 Hybrid XSE

XSE

$43,907
Doc Fee$1,450
Add-ons$4,197
Savings—
View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

1
owner's portfolio
3 quotes
2
all-weather floor linersavg $199
2 quotes
3
mudguardsavg $165
2 quotes
4
toyota multimedia screen protectoravg $105
1 quote
5
digital key capabilityavg $275
1 quote
6
cargo coveravg $135
1 quote
7
all-weather cargo matavg $140
1 quote
8
integrated dashcamavg $499
1 quote
9
xse grade advanced technology packageavg $2,010
1 quote
10
xse grade weather packageavg $375
1 quote

Frequently Asked Questions

What is Santa Cruz Toyota's doc fee?

Santa Cruz Toyota charges a typical documentation fee of $43. The CA average is $98. This is based on 4 verified OTD quotes in our database.

Does Santa Cruz Toyota add mandatory add-ons?

Santa Cruz Toyota adds an average of $1,481 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Santa Cruz Toyota a good dealer?

Santa Cruz Toyota has a transparency score of 78.5/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Doc fee ($43) is at or below average
Minimal dealer markup above listing price

Tips for Santa Cruz Toyota

  • 🚨This dealer often adds $1,481 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • ✅Doc fee ($43) is at or below national average. One less thing to negotiate.
  • ✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.
  • ℹ️Limited data (4 quotes). Score may change as we collect more information.

Data Summary

Total Quotes
4
Recent (12mo)
4
Complete Data
2

What to Expect

When shopping at Santa Cruz Toyota:

  • Expect a doc fee around $43
  • Add-ons may total around $1,481
  • OTD price is typically 0-1% above listing
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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.