Platinum Ford

Name: Platinum Ford
Address: 85 Texas 557 Spur, Terrell, TX, 75160, US
Telephone: 844-898-0192
Price range: Doc Fee: $225
Rating: 3.9

Terrell, TX11 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Aug 5, 2025 - Dec 31, 2025Claim this page

77.8/100

Shop Inventory 844-898-0192 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$225

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$1,044

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$480

Platinum Ford Data-Driven Review

Based on 11 verified OTD quotes collected between Aug 2025 and Dec 2025, Platinum Ford earns a Grade C transparency score of 77.8/100. Their typical doc fee of $225 is close to the TX average ($184). Add-ons average $1,044 when present — ask for an itemized breakdown. Buyers who negotiated saved an average of $480.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.96

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.30

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.100

✓Doc fee ($225) is slightly above TX average ($150)
✓Average dealer add-ons of $1,044 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$225

TX avg$150

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2025 Ford F-150	$66,978	$425	$225	$3	View
2025 Ford F-150	$61,037	—	$225	$1,697	View
2024 Ford Bronco Convertible	$52,316	—	$225	$399	View
2025 Ford F-150	$62,393	$534	$225	$1,198	View
2025 Ford Explorer	$41,594	—	$225	$898	View
2019 Ford F-150	$41,226	—	$225	$499	View

2025 Ford F-150

$66,978

Doc Fee$225

Add-ons$3

Savings$425

View Original OTD Quote

2025 Ford F-150

$61,037

Doc Fee$225

Add-ons$1,697

Savings—

View Original OTD Quote

2024 Ford Bronco

Convertible

$52,316

Doc Fee$225

Add-ons$399

Savings—

View Original OTD Quote

2025 Ford F-150

$62,393

Doc Fee$225

Add-ons$1,198

Savings$534

View Original OTD Quote

2025 Ford Explorer

$41,594

Doc Fee$225

Add-ons$898

Savings—

View Original OTD Quote

2019 Ford F-150

$41,226

Doc Fee$225

Add-ons$499

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

window tintavg $319

10 quotes

bed lineravg $600

8 quotes

platinum care

4 quotes

optional maintenanceavg $499

4 quotes

maintenanceavg $499

3 quotes

platinum care $1199

2 quotes

all weather matsavg $1

1 quote

Frequently Asked Questions

What is Platinum Ford's doc fee?

Platinum Ford charges a typical documentation fee of $225. The TX average is $184. This is based on 11 verified OTD quotes in our database.

Does Platinum Ford add mandatory add-ons?

Platinum Ford adds an average of $1,044 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Platinum Ford a good dealer?

Platinum Ford has a transparency score of 77.8/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 11 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Minimal dealer markup above listing price

Tips for Platinum Ford

🚨This dealer often adds $1,044 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
✅Doc fee ($225) is at or below national average. One less thing to negotiate.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 11
Recent (12mo): 11
Complete Data: 11

What to Expect

When shopping at Platinum Ford:

Expect a doc fee around $225
Add-ons may total around $1,044
OTD price is typically 0-1% above listing

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.