Pearson Mazda

Name: Pearson Mazda
Address: 9520 West Broad Street, Richmond, VA, 23294, US
Telephone: 804-346-0300
Price range: Doc Fee: $749
Rating: 4.9

Richmond, VA11 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Sep 8, 2025 - Dec 27, 2025Claim this page

Verified

Transparent Dealer

Score: 97.5/100

Shop Inventory 804-346-0300 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$749

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$51

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$329

Pearson Mazda Data-Driven Review

Based on 11 verified OTD quotes collected between Sep 2025 and Dec 2025, Pearson Mazda earns a Grade A transparency score of 97.5/100. Their typical doc fee of $749 is at or below the VA average. When present, add-ons average $51, which is relatively low. Buyers who negotiated saved an average of $329.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.100

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.95

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.91

✓Doc fee ($749) is at or below VA average ($799)
✓Average dealer add-ons of $51 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$749

VA avg$799

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2022 Mazda CX-30 2.5 Turbo Premium Package (A6) 4dr	$22,876	—	$749	None	View
2025 Mazda CX-5 2.5 Turbo Signature (A6) 4dr i-ACTICX5SGTXA	$43,381	—	$749	None	View
2025 Mazda CX-50 Hybrid Premium Plus AWD	$42,105	—	—	$560	View
2025 Mazda CX-50 Hybrid Premium Plus Package 4dr All-Wheel 50HPPXA	$42,079	—	$749	None	View
2025 Mazda CX-5 2.5 Turbo Signature (A6) 4dr i-ACTICX5SGTXA	$40,650	—	$749	None	View
2025 Mazda CX-5 2.5 Turbo Premium Package (A6) 4dr CX5PRTXA	$41,282	—	$749	None	View
2025 Mazda CX-5 2.5 S Premium Plus Package (A6) 4dr	$36,301	$329	$749	None	View

2022 Mazda CX-30

2.5 Turbo Premium Package (A6) 4dr

$22,876

Doc Fee$749

Add-onsNone

Savings—

View Original OTD Quote

2025 Mazda CX-5

2.5 Turbo Signature (A6) 4dr i-ACTICX5SGTXA

$43,381

Doc Fee$749

Add-onsNone

Savings—

View Original OTD Quote

2025 Mazda CX-50

Hybrid Premium Plus AWD

$42,105

Doc Fee—

Add-ons$560

Savings—

View Original OTD Quote

2025 Mazda CX-50 Hybrid

Premium Plus Package 4dr All-Wheel 50HPPXA

$42,079

Doc Fee$749

Add-onsNone

Savings—

View Original OTD Quote

2025 Mazda CX-5

2.5 Turbo Signature (A6) 4dr i-ACTICX5SGTXA

$40,650

Doc Fee$749

Add-onsNone

Savings—

View Original OTD Quote

2025 Mazda CX-5

2.5 Turbo Premium Package (A6) 4dr CX5PRTXA

$41,282

Doc Fee$749

Add-onsNone

Savings—

View Original OTD Quote

2025 Mazda CX-5

2.5 S Premium Plus Package (A6) 4dr

$36,301

Doc Fee$749

Add-onsNone

Savings$329

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

polymetal gray metallic paint chargeavg $450

1 quote

cargo packageavg $110

1 quote

Frequently Asked Questions

What is Pearson Mazda's doc fee?

Pearson Mazda charges a typical documentation fee of $749. The VA average is $751. This is based on 11 verified OTD quotes in our database.

Does Pearson Mazda add mandatory add-ons?

Pearson Mazda adds an average of $51 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Pearson Mazda a good dealer?

Pearson Mazda has a transparency score of 97.5/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 11 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Doc fee ($749) is at or below average

Minimal dealer markup above listing price

Get an even better deal

Even with a transparent dealer, CarEdge Pro's AI agent can save you more. Average savings: $2,200.

AI agent negotiates OTD price for you
No hidden fees or add-ons
Avg savings: $2,200

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Tips for Pearson Mazda

💰Doc fee is $351 above national average. Ask if they'll match competitors or reduce it.
📝Minor add-ons (~$51) may appear. Ask what's included and if they can be removed.
⭐A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 11
Recent (12mo): 11
Complete Data: 10

What to Expect

When shopping at Pearson Mazda:

Expect a doc fee around $749
Add-ons may total around $51
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.