Nalley Toyota Of Roswell

Name: Nalley Toyota of Roswell
Address: 11130 Alpharetta Highway, Roswell, GA, 30076, US
Telephone: 770-763-7398
Price range: Doc Fee: $899
Rating: 4.1

Roswell, GA11 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Nov 4, 2025 - Feb 7, 2026Claim this page

Verified

Transparent Dealer

Score: 82.3/100

Shop Inventory 770-763-7398 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$899

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$347

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$3,625

Nalley Toyota Of Roswell Data-Driven Review

Based on 11 verified OTD quotes collected between Nov 2025 and Feb 2026, Nalley Toyota Of Roswell earns a Grade B transparency score of 82.3/100. Their doc fee of $899 is $282 above the GA average ($617). When present, add-ons average $347, which is relatively low. Buyers who negotiated saved an average of $3,625.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.72

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.78

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.73

✓Doc fee ($899) is $300 above GA average ($599)
✓Average dealer add-ons of $347 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$899

GA avg$599

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2026 Toyota Land Cruiser	$73,498	$6,824	—	$2,533	View
2022 Mercedes-Benz GLA AMG GLA 45	$42,838	—	$899	None	View
2026 Toyota Grand Highlander Hybrid XLE	$56,340	—	$899	$429	View
2026 Toyota 4Runner SR5	$43,541	$3,503	$899	None	View
2025 Toyota Camry LE	$31,555	—	$899	None	View
2024 Toyota Camry XSE V6	$37,000	$548	$899	None	—

2026 Toyota Land Cruiser

$73,498

Doc Fee—

Add-ons$2,533

Savings$6,824

View Original OTD Quote

2022 Mercedes-Benz GLA

AMG GLA 45

$42,838

Doc Fee$899

Add-onsNone

Savings—

View Original OTD Quote

2026 Toyota Grand Highlander Hybrid

XLE

$56,340

Doc Fee$899

Add-ons$429

Savings—

View Original OTD Quote

2026 Toyota 4Runner

SR5

$43,541

Doc Fee$899

Add-onsNone

Savings$3,503

View Original OTD Quote

2025 Toyota Camry

$31,555

Doc Fee$899

Add-onsNone

Savings—

View Original OTD Quote

2024 Toyota Camry

XSE V6

$37,000

Doc Fee$899

Add-onsNone

Savings$548

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

window tintavg $429

3 quotes

6-gallons of gas - premium

1 quote

set digital portfolio

1 quote

all weather cargo matavg $229

1 quote

multimedia screen protectoravg $129

1 quote

toyoguard platinumavg $699

1 quote

paint protection film: hood & door packageavg $848

1 quote

phone cable charge packageavg $79

1 quote

illuminated door sillsavg $549

1 quote

Frequently Asked Questions

What is Nalley Toyota Of Roswell's doc fee?

Nalley Toyota Of Roswell charges a typical documentation fee of $899. The GA average is $617. This is based on 11 verified OTD quotes in our database.

Does Nalley Toyota Of Roswell add mandatory add-ons?

Nalley Toyota Of Roswell adds an average of $347 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Nalley Toyota Of Roswell a good dealer?

Nalley Toyota Of Roswell has a transparency score of 82.3/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 11 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price

Tips for Nalley Toyota Of Roswell

💰Doc fee is $501 above national average. Ask if they'll match competitors or reduce it.
📝Minor add-ons (~$347) may appear. Ask what's included and if they can be removed.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 11
Recent (12mo): 11
Complete Data: 8

What to Expect

When shopping at Nalley Toyota Of Roswell:

Expect a doc fee around $899
Add-ons may total around $347
OTD price is typically 0-1% above listing

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.