Midlands Toyota

Name: MIDLANDS TOYOTA
Address: 240 Killian Commons Parkway, Columbia, SC, 29203, US
Telephone: 803-408-7589
Price range: Doc Fee: $774
Rating: 3.5

Columbia, SC9 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Dec 2, 2025 - Jan 15, 2026Claim this page

69.2/100

Shop Inventory 803-408-7589 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$774

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$1,075

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$1,045

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.61

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.43

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.78

✓Doc fee ($774) is $374 above SC average ($400)
✓Average dealer add-ons of $1,075 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$774

SC avg$400

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2023 Toyota Tacoma	$30,786	$399	$774	$1,395	View
2024 Mazda CX-90 3.3 Turbo S (A8)	$30,967	—	$774	None	View
2026 Toyota Camry LE	$29,377	$1,690	$774	$1,395	—

2023 Toyota Tacoma

$30,786

Doc Fee$774

Add-ons$1,395

Savings$399

View Original OTD Quote

2024 Mazda CX-90

3.3 Turbo S (A8)

$30,967

Doc Fee$774

Add-onsNone

Savings—

View Original OTD Quote

2026 Toyota Camry

$29,377

Doc Fee$774

Add-ons$1,395

Savings$1,690

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

midlands advantageavg $1,395

6 quotes

extra keyavg $399

1 quote

toyoguard platinum (xy900)avg $699

1 quote

phone cable charge package (pr100)avg $129

1 quote

contents (cy200)avg $79

1 quote

Frequently Asked Questions

What is Midlands Toyota's doc fee?

Midlands Toyota charges a typical documentation fee of $774. The SC average is $386. This is based on 9 verified OTD quotes in our database.

Does Midlands Toyota add mandatory add-ons?

Midlands Toyota adds an average of $1,075 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Midlands Toyota a good dealer?

Midlands Toyota has a transparency score of 69.2/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 9 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

Minimal dealer markup above listing price

Doc fee ($774) is well above average ($386)

Tips for Midlands Toyota

💰Doc fee is $376 above national average. Ask if they'll match competitors or reduce it.
🚨This dealer often adds $1,075 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 9
Recent (12mo): 9
Complete Data: 7

What to Expect

When shopping at Midlands Toyota:

Expect a doc fee around $774
Add-ons may total around $1,075
OTD price is typically 0-1% above listing

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.