Longo Toyota Of Prosper

Name: Longo Toyota of Prosper
Address: 2100 West University Drive, Prosper, TX, 75078, US
Telephone: 972-347-4929
Price range: Doc Fee: $225
Rating: 4.5

Prosper, TX26 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Aug 12, 2025 - Jan 20, 2026Claim this page

Verified

Transparent Dealer

Score: 89.7/100

Shop Inventory 972-347-4929 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$225

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$574

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$1,176

Longo Toyota Of Prosper Data-Driven Review

Based on 26 verified OTD quotes collected between Aug 2025 and Jan 2026, Longo Toyota Of Prosper earns a Grade B transparency score of 89.7/100. Their typical doc fee of $225 is close to the TX average ($184). Add-ons average $574 when present — ask for an itemized breakdown. Buyers who negotiated saved an average of $1,176.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.96

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.76

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.81

✓Doc fee ($225) is slightly above TX average ($150)
✓Average dealer add-ons of $574 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$225

TX avg$150

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2026 Toyota Sienna Cypress Platinum	$66,579	—	$225	None	—
2024 Toyota LAND CRUISER 4WD WAGON HYBRID	$65,851	—	$225	None	—
2025 Toyota RAV4	$39,625	—	—	None	View
2025 Toyota RAV4	$40,250	—	—	None	View
2023 Land Rover Defender X-Dynamic SE	$58,141	—	$225	None	—
2026 Toyota 4Runner TRD Sport TRD Sport	$58,354	—	$225	$3,314	View
2023 Toyota Camry SE Nightshade Edition Hybrid	$29,795	$346	$225	None	View
2023 Toyota 4RUNNER 4X2 SR5 PREMIUM V6	$44,032	—	$225	None	—
2025 Toyota RAV4 XLE Hybrid	$41,873	$744	$225	None	View
2024 Toyota RAV4 Hybrid XLE	$33,236	$2,437	$225	None	View

2026 Toyota Sienna

Cypress Platinum

$66,579

Doc Fee$225

Add-onsNone

Savings—

2024 Toyota LAND CRUISER 4WD WAGON HYBRID

$65,851

Doc Fee$225

Add-onsNone

Savings—

2025 Toyota RAV4

$39,625

Doc Fee—

Add-onsNone

Savings—

View Original OTD Quote

2025 Toyota RAV4

$40,250

Doc Fee—

Add-onsNone

Savings—

View Original OTD Quote

2023 Land Rover Defender

X-Dynamic SE

$58,141

Doc Fee$225

Add-onsNone

Savings—

2026 Toyota 4Runner TRD Sport

TRD Sport

$58,354

Doc Fee$225

Add-ons$3,314

Savings—

View Original OTD Quote

2023 Toyota Camry

SE Nightshade Edition Hybrid

$29,795

Doc Fee$225

Add-onsNone

Savings$346

View Original OTD Quote

2023 Toyota 4RUNNER 4X2

SR5 PREMIUM V6

$44,032

Doc Fee$225

Add-onsNone

Savings—

2025 Toyota RAV4

XLE Hybrid

$41,873

Doc Fee$225

Add-onsNone

Savings$744

View Original OTD Quote

2024 Toyota RAV4 Hybrid

XLE

$33,236

Doc Fee$225

Add-onsNone

Savings$2,437

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

cargo lights, interior d-pillaravg $399

2 quotes

ball mountavg $89

2 quotes

blackout packageavg $165

2 quotes

roof rail cross barsavg $430

2 quotes

retractable cargo coveravg $199

2 quotes

connectivity kitavg $75

2 quotes

dash camavg $499

2 quotes

vehicle protection packageavg $399

2 quotes

predator stepavg $745

2 quotes

rear carpet cargo matavg $150

2 quotes

Frequently Asked Questions

What is Longo Toyota Of Prosper's doc fee?

Longo Toyota Of Prosper charges a typical documentation fee of $225. The TX average is $184. This is based on 26 verified OTD quotes in our database.

Does Longo Toyota Of Prosper add mandatory add-ons?

Longo Toyota Of Prosper adds an average of $574 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Longo Toyota Of Prosper a good dealer?

Longo Toyota Of Prosper has a transparency score of 89.7/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 26 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price

Get an even better deal

Even with a transparent dealer, CarEdge Pro's AI agent can save you more. Average savings: $2,200.

AI agent negotiates OTD price for you
No hidden fees or add-ons
Avg savings: $2,200

Try CarEdge Pro

Tips for Longo Toyota Of Prosper

⚠️Expect ~$574 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
✅Doc fee ($225) is at or below national average. One less thing to negotiate.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.
📈26 quotes analyzed. This score is based on solid data.

Data Summary

Total Quotes: 26
Recent (12mo): 26
Complete Data: 21

What to Expect

When shopping at Longo Toyota Of Prosper:

Expect a doc fee around $225
Add-ons may total around $574
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.