Haley Toyota Of Richmond

Name: Haley Toyota of Richmond
Address: 3600 Lonas Parkway, Midlothian, VA, 23112, US
Telephone: 804-653-3546
Price range: Doc Fee: $399.5
Rating: 3.5

Midlothian, VA8 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Aug 13, 2025 - Jan 9, 2026Claim this page

70.3/100

Shop Inventory 804-653-3546 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$400

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$3,448

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.100

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.18

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.50

✓Doc fee ($400) is at or below VA average ($799)
✓Average dealer add-ons of $3,448 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$400

VA avg$799

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2025 Toyota Tacoma	$54,893	—	$799	None	View
2024 Toyota 4Runner SR5 Premium	$44,711	—	$799	$319	View
2026 Toyota Camry XLE AWD	$42,689	—	—	$7,219	View
2026 Toyota Camry XLE AWD	$40,964	—	—	$5,494	View
2026 Toyota Camry XLE AWD	$41,439	—	—	$5,969	View
2026 Toyota Camry XLE AWD	$43,417	—	—	$7,947	View
2026 Toyota Tundra 4WD Platinum	$72,207	—	$799	$319	View
2025 Toyota Grand Highlander	$64,721	—	$799	$319	View

$64,721

Doc Fee$799

Add-ons$319

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

premium plus packageavg $4,760

4 quotes

all-weather floor liner packageavg $319

4 quotes

door edge guardsavg $165

4 quotes

mudguardsavg $160

3 quotes

etchavg $319

2 quotes

premium paintavg $475

2 quotes

alloy wheel locks: chromeavg $90

2 quotes

19" gloss black wheels (4 wheels)avg $1,500

1 quote

19" dark grey metallic wheels (4 wheels)avg $1,500

1 quote

illuminated door sillsavg $395

1 quote

Frequently Asked Questions

What is Haley Toyota Of Richmond's doc fee?

Haley Toyota Of Richmond charges a typical documentation fee of $400. The VA average is $753. This is based on 8 verified OTD quotes in our database.

Does Haley Toyota Of Richmond add mandatory add-ons?

Haley Toyota Of Richmond adds an average of $3,448 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Haley Toyota Of Richmond a good dealer?

Haley Toyota Of Richmond has a transparency score of 70.3/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 8 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Doc fee ($400) is at or below average

Minimal dealer markup above listing price

High add-ons averaging $3,448

Let our AI agent negotiate for you

Don't negotiate alone. Our AI agent handles the back-and-forth and gets you a fair OTD price.

AI agent negotiates OTD price for you
No hidden fees or add-ons
Avg savings: $2,200

Try CarEdge Pro

Tips for Haley Toyota Of Richmond

🚨This dealer often adds $3,448 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
✅Doc fee ($400) is at or below VA average. One less thing to negotiate.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 8
Recent (12mo): 8
Complete Data: 4

What to Expect

When shopping at Haley Toyota Of Richmond:

Expect a doc fee around $400
Add-ons may total around $3,448
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.