Group 1 Ford Of Kennesaw

Kennesaw, GA35 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Oct 29, 2025 - Jan 12, 2026Claim this page
C
78/100
Shop Inventory770-427-5531Website
Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.
$999
Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.
$357
Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.
+0.0%
Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.
$1,130

Group 1 Ford Of Kennesaw Data-Driven Review

Based on 35 verified OTD quotes collected between Oct 2025 and Jan 2026, Group 1 Ford Of Kennesaw earns a Grade C transparency score of 78/100. Their doc fee of $999 is $382 above the GA average ($617). When present, add-ons average $357, which is relatively low. Buyers who negotiated saved an average of $1,130.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.62
Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.66
Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100
Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.97
  • Doc fee ($999) is $400 above GA average ($599)
  • Average dealer add-ons of $357 when present
  • Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$999
GA avg$599
National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

2025 Ford Bronco 4-Door Badlands

Badlands

$63,574
Doc Fee$999
Add-ons$400
Savings$535
View Original OTD Quote

2025 Ford Bronco

Badlands 4dr 4x4

$68,860
Doc Fee$999
Add-ons$400
Savings
View Original OTD Quote

2025 Ford Bronco

Badlands

$65,799
Doc Fee$999
Add-ons$400
Savings$1
View Original OTD Quote

2025 Ford Bronco

Badlands

$64,109
Doc Fee$999
Add-ons$400
Savings
View Original OTD Quote

2025 Ford F-150

XLT 4x4 SuperCrew Cab 5.5 ft. box 1

$113,136
Doc Fee$999
Add-onsNone
Savings$1,390
View Original OTD Quote

2025 Mazda CX-50

2.5 S Preferred Package (A6) 4dr Al

$27,439
Doc Fee$999
Add-onsNone
Savings$523
View Original OTD Quote

2024 Ford Bronco

Outer Banks 4dr 4x4

$48,163
Doc Fee$999
Add-onsNone
Savings$3,200
View Original OTD Quote

2024 Ford F-150

XLT 4x4 SuperCrew Cab 5.5 ft box

$87,240
Doc Fee$999
Add-ons$2,099
Savings
View Original OTD Quote

2024 Ford F-150

XLT

$87,239
Doc Fee$400
Add-ons$899
Savings
View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

1
window tintavg $400
16 quotes
2
bed lineravg $899
5 quotes
3
eft feeavg $198
2 quotes
4
installed optionsavg $1,200
1 quote

Frequently Asked Questions

What is Group 1 Ford Of Kennesaw's doc fee?

Group 1 Ford Of Kennesaw charges a typical documentation fee of $999. The GA average is $617. This is based on 35 verified OTD quotes in our database.

Does Group 1 Ford Of Kennesaw add mandatory add-ons?

Group 1 Ford Of Kennesaw adds an average of $357 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Group 1 Ford Of Kennesaw a good dealer?

Group 1 Ford Of Kennesaw has a transparency score of 78/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 35 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Minimal dealer markup above listing price
Doc fee ($999) is well above average ($617)

Tips for Group 1 Ford Of Kennesaw

  • 💰Doc fee is $601 above national average. Ask if they'll match competitors or reduce it.
  • 📝Minor add-ons (~$357) may appear. Ask what's included and if they can be removed.
  • Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.
  • 📈35 quotes analyzed. This score is based on solid data.

Data Summary

Total Quotes
35
Recent (12mo)
35
Complete Data
34

What to Expect

When shopping at Group 1 Ford Of Kennesaw:

  • Expect a doc fee around $999
  • Add-ons may total around $357
  • OTD price is typically 0-1% above listing
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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.