Ed Morse Cadillac Tampa

Name: ED MORSE CADILLAC TAMPA
Address: 101 East Fletcher Avenue, Tampa, FL, 33612, US
Telephone: 877-418-1389
Price range: Doc Fee: $999
Rating: 3.1

Tampa, FL5 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Oct 21, 2025 - Dec 2, 2025Claim this page

62.7/100

Shop Inventory 877-418-1389 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$999

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$2,301

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.62

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.20

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.80

✓Doc fee ($999) is at or below FL average ($999)
✓Average dealer add-ons of $2,301 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$999

FL avg$999

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2024 Cadillac CT5-V V-SERIES	$56,685	—	$990	$3,527	View
2023 Cadillac XT6 AWD Sport	$46,286	—	$999	$1,995	View
2026 Cadillac CT5 2WD	$62,477	—	$999	$1,995	View
2023 Mercedes-Benz C-Class	$51,527	—	$999	$1,995	View

2024 Cadillac CT5-V

V-SERIES

$56,685

Doc Fee$990

Add-ons$3,527

Savings—

View Original OTD Quote

2023 Cadillac XT6

AWD Sport

$46,286

Doc Fee$999

Add-ons$1,995

Savings—

View Original OTD Quote

2026 Cadillac CT5

2WD

$62,477

Doc Fee$999

Add-ons$1,995

Savings—

View Original OTD Quote

2023 Mercedes-Benz C-Class

$51,527

Doc Fee$999

Add-ons$1,995

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

ed morse ultimate packageavg $1,986

5 quotes

shippingavg $1,577

1 quote

Frequently Asked Questions

What is Ed Morse Cadillac Tampa's doc fee?

Ed Morse Cadillac Tampa charges a typical documentation fee of $999. The FL average is $621. This is based on 5 verified OTD quotes in our database.

Does Ed Morse Cadillac Tampa add mandatory add-ons?

Ed Morse Cadillac Tampa adds an average of $2,301 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Ed Morse Cadillac Tampa a good dealer?

Ed Morse Cadillac Tampa has a transparency score of 62.7/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 5 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

Minimal dealer markup above listing price

Doc fee ($999) is well above average ($621)

High add-ons averaging $2,301

Tips for Ed Morse Cadillac Tampa

🚨This dealer often adds $2,301 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
✅Doc fee ($999) is at or below FL average. One less thing to negotiate.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 5
Recent (12mo): 5
Complete Data: 4

What to Expect

When shopping at Ed Morse Cadillac Tampa:

Expect a doc fee around $999
Add-ons may total around $2,301
OTD price is typically 0-1% above listing

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.