Clay Cooley Ford

Arlington, TX32 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Oct 18, 2025 - Feb 4, 2026Claim this page
C
70.6/100
Shop Inventory817-672-9085Website
Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.
Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.
$2,621
Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.
+0.0%
Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.
$3,735

Clay Cooley Ford Data-Driven Review

Based on 32 verified OTD quotes collected between Oct 2025 and Feb 2026, Clay Cooley Ford earns a Grade C transparency score of 70.6/100. Add-ons average $2,621 when present — ask for an itemized breakdown. Buyers who negotiated saved an average of $3,735.

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.100
Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.33
Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100
Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.6
  • Average dealer add-ons of $2,621 when present
  • Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

2026 Ford Super Duty F-350 DRW

$102,384
Doc Fee
Add-ons$2,690
Savings
View Original OTD Quote

2026 Ford Super Duty F-350 DRW

$104,086
Doc Fee
Add-ons$4,290
Savings
View Original OTD Quote

2026 Ford Explorer

ST-Line RWD

$42,986
Doc Fee
Add-onsNone
Savings$4,899

2017 Mazda CX-5

Touring

$14,979
Doc Fee
Add-onsNone
Savings$4,186
View Original OTD Quote

2017 Mazda CX-5

Touring

$15,245
Doc Fee
Add-onsNone
Savings
View Original OTD Quote

2026 Ford Super Duty F-350 DRW

Platinum 4WD Crew Cab 8' Box

$105,583
Doc Fee
Add-ons$4,290
Savings
View Original OTD Quote

2025 Ford Mustang

GT Fastback

$51,821
Doc Fee
Add-ons$2,190
Savings$6,724

2025 Ford F-150

LARIAT 4WD SuperCrew 6.5' Box

$73,733
Doc Fee
Add-ons$1,895
Savings$1,910

2025 Ford Explorer

ST-Line RWD

$45,326
Doc Fee
Add-ons$3,690
Savings

2025 Ford F-150

XLT 2WD SuperCrew 5.5' Box

$47,908
Doc Fee
Add-ons$3,690
Savings

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

1
propackavg $1,248
19 quotes
2
family guaranteeavg $2,359
11 quotes
3
clay cooley family care 3-yearavg $2,217
9 quotes
4
clay cooley family care 5-yearavg $2,375
5 quotes
5
reconditioningavg $1,187
2 quotes

Frequently Asked Questions

Does Clay Cooley Ford add mandatory add-ons?

Clay Cooley Ford adds an average of $2,621 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Clay Cooley Ford a good dealer?

Clay Cooley Ford has a transparency score of 70.6/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 32 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Minimal dealer markup above listing price
High add-ons averaging $2,621

Tips for Clay Cooley Ford

  • 🚨This dealer often adds $2,621 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.
  • 📈32 quotes analyzed. This score is based on solid data.

Data Summary

Total Quotes
32
Recent (12mo)
32
Complete Data
2

What to Expect

When shopping at Clay Cooley Ford:

  • Add-ons may total around $2,621
  • OTD price is typically 0-1% above listing
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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.