BMW Of Gwinnett Place

Name: BMW of Gwinnett Place
Address: 3264 Commerce Avenue Northwest, Duluth, GA, 30096, US
Telephone: 470-508-7039
Price range: Doc Fee: $799
Rating: 4.4

Duluth, GA8 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Dec 5, 2025 - Jan 26, 2026Claim this page

Verified

Transparent Dealer

Score: 87.8/100

Shop Inventory 470-508-7039 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$799

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$448

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$5,768

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.82

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.78

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.100

✓Doc fee ($799) is slightly above GA average ($599)
✓Average dealer add-ons of $448 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$799

GA avg$599

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2022 GMC ACADIA	$24,270	$856	$799	None	View
2022 Honda ODYSSEY	$36,463	—	$799	$1,195	View
2026 BMW I5 EDRIVE 40 EDRIVE 40	$69,820	$14,101	$799	None	View
2025 BMW 430XI CPE	$49,091	$2,348	$799	None	View

2022 GMC ACADIA

$24,270

Doc Fee$799

Add-onsNone

Savings$856

View Original OTD Quote

2022 Honda ODYSSEY

$36,463

Doc Fee$799

Add-ons$1,195

Savings—

View Original OTD Quote

2026 BMW I5 EDRIVE 40

EDRIVE 40

$69,820

Doc Fee$799

Add-onsNone

Savings$14,101

View Original OTD Quote

2025 BMW 430XI CPE

$49,091

Doc Fee$799

Add-onsNone

Savings$2,348

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

flexprotect 3yravg $1,195

3 quotes

Frequently Asked Questions

What is BMW Of Gwinnett Place's doc fee?

BMW Of Gwinnett Place charges a typical documentation fee of $799. The GA average is $617. This is based on 8 verified OTD quotes in our database.

Does BMW Of Gwinnett Place add mandatory add-ons?

BMW Of Gwinnett Place adds an average of $448 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is BMW Of Gwinnett Place a good dealer?

BMW Of Gwinnett Place has a transparency score of 87.8/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 8 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price

Tips for BMW Of Gwinnett Place

💰Doc fee is $401 above national average. Ask if they'll match competitors or reduce it.
📝Minor add-ons (~$448) may appear. Ask what's included and if they can be removed.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 8
Recent (12mo): 8
Complete Data: 8

What to Expect

When shopping at BMW Of Gwinnett Place:

Expect a doc fee around $799
Add-ons may total around $448
OTD price is typically 0-1% above listing

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.