Billy Howell Ford

GA8 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Oct 30, 2025 - Feb 4, 2026Claim this page

78.9/100

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$977

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$498

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$2,218

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.64

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.70

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.88

✓Doc fee ($977) is $378 above GA average ($599)
✓Average dealer add-ons of $498 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$977

GA avg$599

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2024 Jeep Grand Cherokee 4xe Summit 4dr 4x4	$38,000	$1,163	$977	$995	View
2023 Ford Expedition XLT 4dr 4x2	$49,400	—	$977	$995	View
2020 Ford Ranger Lariat 4x4 Supe	$26,577	$3,272	$977	None	View
2020 Ford Ranger Lariat 4x4 SuperCab 6 ft box 126.8	$26,577	—	$977	None	View
2025 Ford F-150	$61,767	—	—	None	View

2024 Jeep Grand Cherokee 4xe

Summit 4dr 4x4

$38,000

Doc Fee$977

Add-ons$995

Savings$1,163

View Original OTD Quote

2023 Ford Expedition

XLT 4dr 4x2

$49,400

Doc Fee$977

Add-ons$995

Savings—

View Original OTD Quote

2020 Ford Ranger

Lariat 4x4 Supe

$26,577

Doc Fee$977

Add-onsNone

Savings$3,272

View Original OTD Quote

2020 Ford Ranger

Lariat 4x4 SuperCab 6 ft box 126.8

$26,577

Doc Fee$977

Add-onsNone

Savings—

View Original OTD Quote

2025 Ford F-150

$61,767

Doc Fee—

Add-onsNone

Savings—

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

pulseavg $995

4 quotes

Frequently Asked Questions

What is Billy Howell Ford's doc fee?

Billy Howell Ford charges a typical documentation fee of $977. The GA average is $617. This is based on 8 verified OTD quotes in our database.

Does Billy Howell Ford add mandatory add-ons?

Billy Howell Ford adds an average of $498 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Billy Howell Ford a good dealer?

Billy Howell Ford has a transparency score of 78.9/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 8 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Minimal dealer markup above listing price

Doc fee ($977) is well above average ($617)

Tips for Billy Howell Ford

💰Doc fee is $579 above national average. Ask if they'll match competitors or reduce it.
📝Minor add-ons (~$498) may appear. Ask what's included and if they can be removed.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 8
Recent (12mo): 8
Complete Data: 7

What to Expect

When shopping at Billy Howell Ford:

Expect a doc fee around $977
Add-ons may total around $498
OTD price is typically 0-1% above listing

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.