Atlanta Toyota

Name: Atlanta Toyota
Address: 2345 Pleasant Hill Road, Duluth, GA, 30096, US
Telephone: 678-825-6657
Price range: Doc Fee: $995
Rating: 3.4

Duluth, GA7 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Nov 1, 2025 - Feb 7, 2026Claim this page

68.8/100

Shop Inventory 678-825-6657 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$995

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$1,134

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$2,688

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.62

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.39

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.86

✓Doc fee ($995) is $396 above GA average ($599)
✓Average dealer add-ons of $1,134 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$995

GA avg$599

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2026 Toyota LAND CRUISER	$80,736	—	$995	$1,000	View
2025 Toyota Tacoma TRD Sport TRD Sport	$43,811	—	—	$3,818	View
2026 Toyota TUNDRA 4X4	$49,750	$2,688	$995	$495	View

2026 Toyota LAND CRUISER

$80,736

Doc Fee$995

Add-ons$1,000

Savings—

View Original OTD Quote

2025 Toyota Tacoma TRD Sport

TRD Sport

$43,811

Doc Fee—

Add-ons$3,818

Savings—

View Original OTD Quote

2026 Toyota TUNDRA 4X4

$49,750

Doc Fee$995

Add-ons$495

Savings$2,688

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

toyoguard platinumavg $699

2 quotes

xpel tintavg $495

2 quotes

ceramic tintavg $1,000

1 quote

14-in. toyota audio multimedia displayavg $845

1 quote

spray-on bed lineravg $699

1 quote

bed stepavg $499

1 quote

phone cable charge packageavg $79

1 quote

all weather floor mats - boxedavg $349

1 quote

led emblem w/ tailgate insertavg $648

1 quote

all weather mats w/ dash trayavg $365

1 quote

Frequently Asked Questions

What is Atlanta Toyota's doc fee?

Atlanta Toyota charges a typical documentation fee of $995. The GA average is $617. This is based on 7 verified OTD quotes in our database.

Does Atlanta Toyota add mandatory add-ons?

Atlanta Toyota adds an average of $1,134 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Atlanta Toyota a good dealer?

Atlanta Toyota has a transparency score of 68.8/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 7 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

At a Glance

Minimal dealer markup above listing price

Doc fee ($995) is well above average ($617)

Tips for Atlanta Toyota

💰Doc fee is $396 above GA average. Ask if they'll match competitors or reduce it.
🚨This dealer often adds $1,134 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 7
Recent (12mo): 7
Complete Data: 6

What to Expect

When shopping at Atlanta Toyota:

Expect a doc fee around $995
Add-ons may total around $1,134
OTD price is typically 0-1% above listing

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.